Excellence – in everything we do, especially in creating our programs and interpretation of our heritage and its heirs. Learning – our work is principally based on learning and trasmitting knowledge; Partnership and networking – we are encouraging active partnerships and networking on a national and european level as basics for developing our creativity, deepening our knowledge and expanding professional and personal horizons; Spirit of the place (Genius loci) – with our activity, in sinergy with the community, we are participating in discovering and presentation of the specific spirit of the place of our town and its surroundings.